Sometimes things just come together. Like a perfect storm. Like it was meant to happen.
This is exactly what happened when I started Soberistas.com – I had stopped drinking, I had acknowledged I COULD NOT drink in moderation and I needed help. And nothing out there in terms of support for people with alcohol dependency issues appealed to me in any way, shape or form. So I set up Soberistas – in partnership with Sean, my business partner and tech man (I’m not techy), during my maternity leave in 2012. We both worked two jobs for a long time, and established Soberistas on a next-to-nothing budget. We had no money to spend on marketing or advertising, but somehow built a community of 20,000 in a year.
A few days ago, another ‘perfect storm’ came to fruition after many months of planning. I’d wanted to set up an online store for a while; somewhere selling clothes that challenged the misconception that sobriety is miserable and sad. Then, in late summer I met a bloke who had set up a social enterprise in Sheffield called Printed By us – the people working there have all overcome major life challenges such as homelessness and addiction and are now retrained in printing. So the two came together to make www.therestishistory.co, my new site. The clothes, mugs and water bottles are all printed by Printed By us, so they look fab and are making a positive social impact at the same time.
I truly believe that we are in the early stages of a sober revolution, it’s not considered weird anymore to live alcohol-free. Examples: 3.1 million Brits have signed up for Dry January this month; the AF drinks market is booming; I’ve just spent the afternoon in London filming a segment for the ITV show Lorraine – and it’s not about ‘alcoholics’ and the misery of being a boozehound. It’s a really happy, positive piece about the joy of sobriety. Good for you ITV and Lorraine for catching this wave! (The programme will be aired on January 18th.)
The Rest Is History is making clothes for people like me who are proud of their booze-free lives. This is something I firmly believe in; wear your (sober) heart on your sleeve and make no apologies for living this life. You’ll find hoodies and T-shirts to help you feel good about your choice to live AF, and to make you feel good about supporting alcohol and drug misuse charities at the same time (10% of our profits go to such charities). Plus, you’ll find blogs like this one – I will no longer be writing on WordPress but will be posting regular blogs on The Rest Is History – sign up to our newsletter on the homepage and make sure you don’t miss them…
Bye for now…and thanks from the bottom of my heart for all your support. Lucy xx