Any sober person residing in a country that celebrates Christmas will be all too aware that from the beginning of December until January 1st, many, many people go slightly bonkers in the name of the festive season. From November onwards, the shops are packed with decorations and trees, glitter and lights, all attempting to draw in the crowds and fill up the tills; television adverts are mainly focused on gifts and products tenuously connected to Christmas for weeks prior to the ‘Big Day’; and of course, wherever there is mass celebration, there is sure to be mass drinking following closely behind.
Nothing highlights how consumerist Christmas has become better than the drinks industry, which has successfully hijacked the occasion and ensured everyone (or nearly everyone) falls into the trap of thinking they must have a drink in order to have fun. From the work’s festive night out to the kids’ Christmas play at school, people seem to be pushing booze in your direction and it can be difficult, to say the least, getting through December while sticking to your alcohol-free endeavours.
And so, for the third year running, we are pleased to announce the Soberistas31 Challenge, which we hope will help both those trying to stay sober and the families who benefit from Rainbow Trust Children’s Charity’s much-needed services. The aim is simple; don’t drink for the whole of December and donate the money you would have spent on alcohol (or a proportion thereof) to RTCC.
Rainbow Trust Children’s Charity supports around 2,000 families in England who have a child with a life-threatening or terminal illness. It’s the leading charity in England providing emotional and practical help direct to families who find themselves in this unthinkable situation. Their Family Support Workers care for the whole family, from their child’s diagnosis, during treatment and, if needed, through bereavement. The money raised through the Soberistas31 Challenge will enable the charity to provide additional support workers, thus helping even more families in need.
The Soberistas31 Challenge steps up the support you can already find on Soberistas. There is a special Forum category http://soberistas.com/forum/categories/soberistas31/listForCategory just for the members of the site who take part in this fund-raising month, plus regular motivational reminders about the vital work carried out by Rainbow Trust Children’s Charity to keep you focused on why you are committing to a month off alcohol at this, the booziest time of the year.
If you would like to take part, please email me on email@example.com with your name and address, and you will be sent a welcome pack from Rainbow Trust Children’s Charity and Soberistas. The details of how to donate at the end of the month will be posted on Soberistas.com, and for any further questions, you can contact me on the above email address.
I hope we can smash through our previous totals by exceeding £1000. And as well as knowing you are helping this charity out and all the families that depend on their work, you will be able to greet 2016 with an alcohol-free month already in the bag, raring to go for a sober New Year.
Many thanks, and here’s to a happy and healthy December!